Savannah Standard

Angela Westerfield, Chief Marketing Officer of Visit Savannah, recently addressed the Georgia Association of Convention and Visitors Bureaus’ Annual Conference. Her presentation, titled “Beyond the Screen: Connecting with Potential Visitors Through Experiential Marketing,” explored how experiential marketing can enhance brand engagement and foster lasting connections with target audiences.

Westerfield shared insights into Visit Savannah’s strategy, which evolved from piloting pop-up experiences in key markets to initiating an eleven-city mobile tour. The campaign effectively combined paid media, earned media, and influencer partnerships to maximize impact and achieve results.