Visit Savannah organized a media event at Saks Fifth Avenue in New York City to promote the new LoveShackFancy x Visit Savannah capsule collection. The event brought together travel, fashion, and lifestyle journalists with Savannah storytellers Emily McCarthy, Simon Pettigrew, and Brandon Carter.
By collaborating with a well-known retailer and luxury fashion brand, Visit Savannah aimed to position the city as an appealing destination. The organization expects that coverage from media attending the event will help introduce Savannah to broader audiences. This could lead to increased tourism and benefit local businesses in hospitality, retail, and culture.
The initiative highlights the importance of marketing efforts and earned media in sharing Savannah’s story with influential figures who can spread its message nationally.
